What Women Want, by Paco Underhill

What Women Want, by Paco Underhill

256 pages

"Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money."

Disappointing and all over the place.